During the 51st Super Bowl, 84 Lumber, a Pennsylvania-based building supply company, created an ad for the Super Bowl. However, it was cut short due to Fox deeming it “too controversial for TV.”
The commercial depicted a woman and her daughter after they leave their home and family behind, taking a long and strenuous journey from Mexico to reach America. Throughout the commercial they travel in the back of pickup trucks, jump onto trains, and sleep in the desert. As the two approach their final destination, they are greeted by Trump’s proposed, enormous wall stretching as far as they can see.
The mom breaks down crying, but the daughter pulls out a small American flag she made from scraps she found along the way. She places it next to her, hoping to comfort her. Then, they see a huge door made of a bright, luminescent wood, which was recently built by construction workers. A shot of a smiling man drives away, with lumber in the back of his truck. The mother and daughter joyfully open the door as sunlight pours through. Then, the screen reads “The will to succeed is always welcome here.”
The censored version that aired during the Super Bowl stops long before they see the wall and reads, “See the conclusion at Journey84.com.”
84 Lumber stated, “We do not condone illegal immigration. The journey of the mother and daughter symbolizes grit, dedication and sacrifice. Characteristics that we look for in our people at 84 Lumber. President Trump has previously said there should be a ‘big beautiful door in the wall so that people can come into this country legally.’ We couldn’t agree more.”

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